Budget hotels on the rise

July 30, 2007 in Hospitality & Travel_

<p><a href=”http://stylestation.typepad.com/photos/uncategorized/2007/07/30/383204985_c298bcfd7a.jpg”><img border=”0″ src=”http://stylestation.typepad.com/photos/uncategorized/2007/07/30/383204985_c298bcfd7a.jpg” title=”383204985_c298bcfd7a” alt=”383204985_c298bcfd7a” class=”image-full” style=”margin: 0px 5px 5px 0px; float: left; width: 277px; height: 207px;” /></a></p>

<p><a href=”http://www.gingerhotels.com”>Ginger hotels </a> run by Roots Corporaton (a subsidiary of Indian Hotels Limited which also runs the Taj group of hotels) has been creating a lot of buzz in the Indian tourism industry lately. </p>

<p>One of the first budget hotels with a 3 star status, the 8 Ginger Hotels offer competitive pricing (a single room for as little as $25/night and a double room for as little as $45/night) and the basic amenities to provide business travelers and India’s burgeoning middle class a simple alternative to expensive hotels and cheap lodges. The hotel cuts it’s cost by offering it’s customers self-parking, self-checkin, ironing faciltiies on each floor, cyber cafe, gym, on-site ATM’s and other faciltiies. </p>

<p>Ginger Hotels, is also one of the first budget hotels to offer rooms specially designed for the physically challenged guests. </p>

<p>CEO Prabhat Pani expects to have 50 Ginger Hotels nationwide by 2010. </p>

<p>Read detailed analysis about why Ginger’s strategy might just work <a href=”http://www.business-standard.com/general/storypage.php?&amp;autono=292018″>here.</a> <br />
And read JamMag Editor Rashmi Bansal’s experience at Ginger Hotel <a href=”http://youthcurry.blogspot.com/2007/07/ginger-budget-but-not-cheap.html”>here. </a><br />
Photo source:<a href=”http://www.flickr.com/photos/85296574@N00/383204985/”> Flickr</a></p>

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