Indians pay attention to billboards

July 26, 2007 in Advertising

<p>The billboard business in India has climbed more than 40% (to $239.9 million) in the last five years according to TAM Media Research Pvt. Ltd. And it still represents less than 10% of the total Indian annual advertising spend. </p>

<p>&quot;Billboards are used to reach both ends of the spending spectrum: the poor who don’t have TV’s and don’t read newspapers and upwardly mobile consumers who typically spend hours stuck in city traffic in the back of chauffer-driven cars&quot;&nbsp; – WSJ, More Indians ‘Watch this space’</p>

<p>On another note, radio stations are fast catching up ad-spend wise. </p>

<p>Check out <a href=”http://flickr.com/search/?q=billboards+in+mumbai”>Billboards in Mumbai</a> on Flickr. </p>