We live in interesting times. Phillips Electronics paid Hearst magazines $2 Million dollars to remove subscription cards from Hearst magazines 4 titles, Redbook, O at home, Weekend and House Beautiful. Instead a two-page ad will read, "Simplicity is not having subscription cards fall out of your magazine."
While I read none of these magazines, I am curious to witness the experience of reading a consumer magazine without any insert cards. Apparently, Phillips had also bought all available national time for one episode of 60 minutes last fall only to give back some of the time so the show had fewer ad breaks and longer segments. Again, to align with it’s simplicity campaign.
I like what Phillips is doing. And while I am no expert on products and speak strictly from experience: unless they revamp their product line and provide me with products that last longer, are designed better and have better quality, I could give a damn about Phillips’s efforts to simplify my life.
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August 2, 2006 at 10:09 am
I’m sorry to drag you into my pet peeve, but it’s like an involuntary muscle twitch – it’s I couldn’t give a damn – you can tell me to shut up now
August 4, 2006 at 4:35 pm
oh my! Do I sense a tinge of hostility towards the electronics giant or is it just a garden variety ‘don’t give a damn’ whine ?
What could have made Jinal use the D word ..talk to us Jinal
October 3, 2006 at 2:25 am
Hi,
Nice blog!
Why don’t you consider writing about some of the new “India 2.0” sites that are creating a little buzz as well?
Eg: http://www.ilaaka.com
http://www.onyomo.com
Thanks!
Rajeev
February 20, 2007 at 10:54 am
Speaking of simplicity campaign..check this.
After 162 long years of front page prints, Times Of India was approached by a certain firm ( a dot com company) who spent 35 crore rupees (no jokes) and published a completely blank first page in TOI.
And that ad got them spectacular PR amongst the masses.
That company was Indya.com
Of course, lets forget the fact tat Indya.com is now.. well.. obsolete. LOL